Marketing Director
Segmentation
As the Marketing Director, I led research and brand development initiatives to reposition the company. I managed customer engagement efforts using behavioral segmentation and improved social metrics. My leadership and analysis delivered actionable insights to executive teams.
• Conducted qualitative research and customer journey mapping
• Redefined brand positioning to improve engagement
• Increased social engagement by 50% and recovered churned customers
• Provided weekly marketing insights to executive leadership and board
As the Marketing Director, I led research and brand development initiatives to reposition the company. I managed customer engagement efforts using behavioral segmentation and improved social metrics. My leadership and analysis delivered actionable insights to executive teams. • Conducted qualitative research and customer journey mapping • Redefined brand positioning to improve engagement • Increased social engagement by 50% and recovered churned customers • Provided weekly marketing insights to executive leadership and board
2022 - 2022