Data Analyst
Segmentation
As a Data Analyst, I managed and analyzed customer databases using CRM tools to support sales and marketing. I conducted customer segmentation and monitored key performance indicators including funnel and NPS. I created analytics reports and facilitated integration between marketing and commercial teams. • Managed CRM-based customer analysis and segmentation • Monitored and reported on conversion, funnel, and NPS metrics • Produced analytical reports for business decision support • Drove cross-functional integration using data-driven strategies
As a Data Analyst, I managed and analyzed customer databases using CRM tools to support sales and marketing. I conducted customer segmentation and monitored key performance indicators including funnel and NPS. I created analytics reports and facilitated integration between marketing and commercial teams. • Managed CRM-based customer analysis and segmentation • Monitored and reported on conversion, funnel, and NPS metrics • Produced analytical reports for business decision support • Drove cross-functional integration using data-driven strategies
2021 - 2022