AI & Client Optimization Specialist
Developed and implemented AI-driven persona profiling models to enhance automated marketing outreach. Built and tested AI agents focused on lead nurturing and workflow automation for marketing flows. Conducted internal integration and rigorous workflow testing of specialized AI systems for client journey optimization. • Designed and labeled detailed customer persona datasets. • Evaluated AI-generated outputs and improved profiling accuracy. • Repeatedly tested workflows against real client data to validate improvements. • Utilized custom-built internal tools for annotation and testing.