Senior Executive Retention Marketing
As a Senior Executive Retention Marketing, I managed the lifecycle of Rummy card game users, focusing on user activation, retention, and resurrection strategies. My role required strong analytical skills to interpret user data, coordinate with cross-functional teams, and drive improvements in customer engagement. I ensured our marketing campaigns led to higher retention rates and user satisfaction through data-driven initiatives. • Led A/B testing and ROI tracking to optimize campaign performance. • Implemented user segmentation strategies for targeting and onboarding improvements. • Orchestrated cross-selling initiatives and launched churn prevention projects. • Collaborated with analytics and product teams to enhance user experience and campaign outcomes.