Ana Laura Durbano

Key Skills

Software

Appen

Dataturk

iMerit

Label Studio

Lionbridge

Mindrift

Roboflow

Toloka

Telus

Other

Top Subject Matter

No subject matter listed

Top Data Types

Image

Text

Video

Top Task Types

Data Collection

Evaluation Rating

Object Detection

Polygon

Tracking

Freelancer Overview

I am a detail-oriented AI Data Annotation and Content Evaluation professional with hands-on experience assessing digital ads and multimodal datasets. My expertise is focused on applying strict guidelines to ensure data compliance and accuracy, including executing detailed labeling tasks on text, image, and video datasets. I have contributed to creating a safer, more user-friendly digital environment by evaluating the quality and relevance of online ads. I have key experience evaluating outputs generated by LLMs (Large Language Models) and multimodal responses, detecting errors, hallucinations, and safety risks to support model refinement. My background in marketing and visual analysis allows me to bring a methodical approach to identifying inconsistencies and improving the reliability of AI systems. I utilize tools such as RoboFlow and Label Studio to maintain an organized and high-quality workflow.

Labeling Experience

Digital Ad Quality and Search Relevance Evaluation

OtherImageObject DetectionAction Recognition

Evaluated the quality, relevance, and appropriateness of online advertisements , applying detailed guidelines to ensure accurate ranking and improve the overall search experience. The scope involved assessing content compliance and policy adherence, contributing to creating a safer, more user-friendly digital environment. Skilled in evaluating ads to ensure they are relevant and persuasive.

Evaluated the quality, relevance, and appropriateness of online advertisements , applying detailed guidelines to ensure accurate ranking and improve the overall search experience. The scope involved assessing content compliance and policy adherence, contributing to creating a safer, more user-friendly digital environment. Skilled in evaluating ads to ensure they are relevant and persuasive.

2025

LLM and MultiModal Data Annotation and Evaluation

RoboflowVideoPolygonObject Detection

Executed detailed labeling and annotation tasks on multimodal datasets, specifically involving text, image, and video data. My scope included supporting AI model refinement by performing Evaluation/Rating and Error Detection on outputs generated by Large Language Models (LLMs) and multimodal systems. I applied strict guidelines to ensure high-quality, consistent annotations, while also detecting hallucinations and potential safety risks. Used industry tools like RoboFlow and Label Studio for organized workflow.

Executed detailed labeling and annotation tasks on multimodal datasets, specifically involving text, image, and video data. My scope included supporting AI model refinement by performing Evaluation/Rating and Error Detection on outputs generated by Large Language Models (LLMs) and multimodal systems. I applied strict guidelines to ensure high-quality, consistent annotations, while also detecting hallucinations and potential safety risks. Used industry tools like RoboFlow and Label Studio for organized workflow.

2023 - 2024

Education

Work History