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Anaïs Freyri

Anaïs Freyri

APAC Sales Capabilities & Enablement Lead, VP, Global Sales Management

Australia flagSydney, Australia
$35.00/hrExpertMercorScale AISurge AI

Key Skills

Software

MercorMercor
Scale AIScale AI
Surge AISurge AI
Other

Top Subject Matter

Financial Services - Sales & Marketing
Financial Services - Business Intelligence, Data Governance and Analytics
Financial Services - Process Improvement, Salesforce, AI

Top Data Types

TextText
DocumentDocument

Top Task Types

ClassificationClassification
TranscriptionTranscription
Evaluation/RatingEvaluation/Rating
Data CollectionData Collection
SegmentationSegmentation
Text GenerationText Generation
Question AnsweringQuestion Answering
Text SummarizationText Summarization
Fine-tuningFine-tuning

Freelancer Overview

APAC Sales Capabilities & Enablement Lead, VP, Global Sales Management. Brings 17+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Internal and Proprietary Tooling. Education includes Postgraduate Diploma in Management, AGSM @ UNSW Business School (2015) and Bachelor of Design, Higher School of Art and Design Annecy Alps (ESAAA) (2008). AI-training focus includes data types such as Text and labeling workflows including Classification.

ExpertEnglishFrench

Labeling Experience

APAC Sales Capabilities & Enablement Lead, VP, Global Sales Management

TextClassification
Led AI adoption program focused on enabling data-driven sales insights using CRM and analytics data. Developed and operationalized scalable frameworks for AI/ML use cases, collaborating with US Digital Lab to identify high-value applications. Drove regional implementation of AI tools to enhance trust and performance in data analytics. • Responsible for prioritization, pilot testing, and scaling of AI-enablement across APAC. • Leveraged internal Salesforce and business analytics for AI training and model refinement. • Trained staff and leadership on AI capabilities, data quality, and responsible adoption. • Contributed to pipelines for structured data annotation and classification tasks.

Led AI adoption program focused on enabling data-driven sales insights using CRM and analytics data. Developed and operationalized scalable frameworks for AI/ML use cases, collaborating with US Digital Lab to identify high-value applications. Drove regional implementation of AI tools to enhance trust and performance in data analytics. • Responsible for prioritization, pilot testing, and scaling of AI-enablement across APAC. • Leveraged internal Salesforce and business analytics for AI training and model refinement. • Trained staff and leadership on AI capabilities, data quality, and responsible adoption. • Contributed to pipelines for structured data annotation and classification tasks.

2023 - 2025

APAC Senior Product Manager - Salesforce, Global Sales Enablement

TextClassification
Led digital transformation and data governance initiatives involving Salesforce and Tableau to improve data integrity and trust. Designed, implemented, and governed lead management frameworks, contributing to enhanced labeled data for marketing and sales analytics. Built and maintained core KPI dashboards feeding into broader AI analytics efforts. • Oversaw improvement of data quality and adoption for analytics-driven AI pipelines. • Conducted executive and team training on data-driven methodologies and AI/ML principles. • Managed onboarding and training programs linked to modeling and analytics validation. • Contributed to segmentation and annotation of client and sales process datasets.

Led digital transformation and data governance initiatives involving Salesforce and Tableau to improve data integrity and trust. Designed, implemented, and governed lead management frameworks, contributing to enhanced labeled data for marketing and sales analytics. Built and maintained core KPI dashboards feeding into broader AI analytics efforts. • Oversaw improvement of data quality and adoption for analytics-driven AI pipelines. • Conducted executive and team training on data-driven methodologies and AI/ML principles. • Managed onboarding and training programs linked to modeling and analytics validation. • Contributed to segmentation and annotation of client and sales process datasets.

2019 - 2023

Education

A

AGSM @ UNSW Business School

Postgraduate Diploma in Management, Management

Postgraduate Diploma in Management
2012 - 2015
H

Higher School of Art and Design Annecy Alps (ESAAA)

Bachelor of Design, Architecture

Bachelor of Design
2004 - 2008

Work History

T

T. Rowe Price

APAC Sales Capabilities & Enablement Lead

Sydney
2023 - Present
T

T. Rowe Price

APAC Senior Product Manager - Salesforce

Sydney
2019 - 2023