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Araba Amartey

Araba Amartey

Digital Marketing Strategist - Technology & Internet

USA flag
Rochester, Usa
$25.00/hrEntry Level

Key Skills

Software

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Top Data Types

AudioAudio
DocumentDocument
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Top Label Types

Data Collection
Question Answering
Text Generation

Freelancer Overview

I have a strong background in leveraging data-driven strategies and analytics to optimize digital marketing and AI initiatives across diverse industries. My experience includes designing and analyzing A/B tests, managing and interpreting large datasets, and integrating account-level databases to ensure precise data collection and tracking for improved decision-making. I am skilled in using AI-driven tools, Meta Ads Manager, Google Analytics, Excel, Tableau, and Power BI to translate data insights into actionable strategies. I have worked closely with businesses to identify key customer segments and trends, and have been a team representative for presenting new AI-led features to enhance client experiences. My expertise in project management, data analysis, and cross-functional collaboration has enabled me to deliver measurable improvements in performance metrics and support the development of high-quality training data for AI systems.

Entry LevelEnglishFrench

Labeling Experience

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Araba A. hasn’t added any AI Training or Data Labeling experience to their OpenTrain profile yet.

Education

R

Rochester Institute of Technology

Master of Science, Technology Innovation Management and Entrepreneurship

Master of Science
2022 - 2023
T

Toulouse School of Management

Master of International Management, International Management

Master of International Management
2019 - 2021

Work History

T

Tacoma Web Design and SEO

Digital Marketing & Paid Media Specialist

Tacoma
2025 - Present
S

Sutherland Global Services

Media Account Manager & Marketing Strategist

Rochester
2024 - 2026