Marketing Manager
Segmentation
As Marketing Manager, I developed and executed B2B marketing strategies for an engineering and procurement firm, focusing on business intelligence and campaign performance. I collaborated with technical teams and managed multi-channel campaigns, optimizing budgets based on performance insights. My responsibilities included competitive analysis, client segmentation, and reporting on market trends.
• Built and maintained dashboards for campaign and market performance
• Conducted market analysis resulting in increased contract wins
• Defined requirements for marketing systems and ensured KPI alignment
• Produced executive-level reports on brand positioning and acquisition metrics
As Marketing Manager, I developed and executed B2B marketing strategies for an engineering and procurement firm, focusing on business intelligence and campaign performance. I collaborated with technical teams and managed multi-channel campaigns, optimizing budgets based on performance insights. My responsibilities included competitive analysis, client segmentation, and reporting on market trends. • Built and maintained dashboards for campaign and market performance • Conducted market analysis resulting in increased contract wins • Defined requirements for marketing systems and ensured KPI alignment • Produced executive-level reports on brand positioning and acquisition metrics
2018 - 2023