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Bulelwa Magala

Bulelwa Magala

Marketing Data Analyst

South Africa flagJohannesburg, South Africa
$15.00/hrExpert

Key Skills

Software

No software listed

Top Subject Matter

Legal Services & Contract Review
Regulatory Compliance & Risk Analysis
Legal Research & Document Analysis

Top Data Types

TextText
DocumentDocument

Top Task Types

Segmentation

Freelancer Overview

Marketing Data Analyst. Brings 10+ years of professional experience across complex professional workflows, research, and quality-focused execution. Education includes Bachelor of Science with Honours, University of South Africa (2021) and Bachelor of Science, University of Western Cape (2019). AI-training focus includes labeling workflows including Segmentation.

ExpertEnglish

Labeling Experience

Marketing Data Analyst

Segmentation
As a Marketing Data Analyst, I supported global teams in executing direct marketing campaigns by leveraging audience segmentation, targeting, and data analytics. My work focused on improving campaign personalization and engagement through behavioral analysis and lifecycle management. I also played a key role in ensuring compliance with global marketing regulations and fostering cross-departmental collaboration. • Managed CRM audience segmentation for targeted campaigns • Developed dashboards and performance reports for senior stakeholders • Automated segmentation workflows to increase marketing efficiency • Conducted market sizing to identify customer growth opportunities

As a Marketing Data Analyst, I supported global teams in executing direct marketing campaigns by leveraging audience segmentation, targeting, and data analytics. My work focused on improving campaign personalization and engagement through behavioral analysis and lifecycle management. I also played a key role in ensuring compliance with global marketing regulations and fostering cross-departmental collaboration. • Managed CRM audience segmentation for targeted campaigns • Developed dashboards and performance reports for senior stakeholders • Automated segmentation workflows to increase marketing efficiency • Conducted market sizing to identify customer growth opportunities

2021 - 2025

Data Analyst

Segmentation
At Tenacity Financial Services, I was responsible for campaign analytics and segmentation analysis to drive marketing initiatives and customer engagement. I queried large data sets using BigQuery and delivered actionable insights through detailed analytical reports. My presentations and insights directly contributed to marketing and customer engagement strategies. • Conducted segmentation to enable precise marketing targeting • Provided analytical reports to support strategic decisions • Identified customer engagement opportunities through data analysis • Delivered presentations that influenced marketing strategies

At Tenacity Financial Services, I was responsible for campaign analytics and segmentation analysis to drive marketing initiatives and customer engagement. I queried large data sets using BigQuery and delivered actionable insights through detailed analytical reports. My presentations and insights directly contributed to marketing and customer engagement strategies. • Conducted segmentation to enable precise marketing targeting • Provided analytical reports to support strategic decisions • Identified customer engagement opportunities through data analysis • Delivered presentations that influenced marketing strategies

2019 - 2021

Campaign & Data Analyst

Segmentation
As a Campaign & Data Analyst at The Foschini Group, I managed end-to-end direct marketing campaigns across CRM and digital channels using SAS CI Studio. My role included campaign segmentation, target audience selection, execution, and post-campaign analysis to evaluate effectiveness. I ensured data quality and governance while producing insights and reports for key marketing stakeholders. • Designed and executed targeted marketing campaigns • Conducted A/B testing for campaign optimization • Produced detailed reports to inform marketing stakeholders • Maintained high standards of data quality and governance

As a Campaign & Data Analyst at The Foschini Group, I managed end-to-end direct marketing campaigns across CRM and digital channels using SAS CI Studio. My role included campaign segmentation, target audience selection, execution, and post-campaign analysis to evaluate effectiveness. I ensured data quality and governance while producing insights and reports for key marketing stakeholders. • Designed and executed targeted marketing campaigns • Conducted A/B testing for campaign optimization • Produced detailed reports to inform marketing stakeholders • Maintained high standards of data quality and governance

2017 - 2019

Education

U

University of South Africa

Bachelor of Science with Honours, Information Systems

Bachelor of Science with Honours
2020 - 2021
U

University of Western Cape

Bachelor of Science, Computer Science

Bachelor of Science
2017 - 2019

Work History

V

Vodacom

Specialist: Insights & Analytics

Johannesburg
2025 - Present
D

Dentsu

Data Analytics Specialist

Johannesburg
2025 - 2025