Email and SMS Marketing Manager
Segmentation
As Email and SMS Marketing Manager, I developed and optimized strategies to boost retention and engagement for clients. I managed campaigns using Klaviyo and ensured compliance with regulatory standards. My work involved leveraging data insights to improve campaign performance and maintain high client retention. • Developed and executed email strategies, increasing subscription renewals by 15%.
• Managed overall retention strategy by tracking lifetime value and ensuring high client retention rates.
• Optimized email campaigns using segmentation and personalization, leading to a 20% increase in open rates and 18% higher click-through rates.
• Managed campaign deployment and ensured data integrity and compliance with email regulations.
As Email and SMS Marketing Manager, I developed and optimized strategies to boost retention and engagement for clients. I managed campaigns using Klaviyo and ensured compliance with regulatory standards. My work involved leveraging data insights to improve campaign performance and maintain high client retention. • Developed and executed email strategies, increasing subscription renewals by 15%. • Managed overall retention strategy by tracking lifetime value and ensuring high client retention rates. • Optimized email campaigns using segmentation and personalization, leading to a 20% increase in open rates and 18% higher click-through rates. • Managed campaign deployment and ensured data integrity and compliance with email regulations.
2023 - Present