Data Scientist – Platform Intelligence & Churn Modeling
As a data scientist focused on platform intelligence and churn modeling, I designed, deployed, and evaluated predictive analytics to support product retention and commercial decisions. I implemented behavioral segmentation, A/B testing frameworks, and data-driven recommendations. Working cross-functionally, I translated complex findings into actions for improvement and growth. • Developed a churn prediction model using gradient boosting with 82% precision, reducing customer attrition by 12%. • Conducted behavioral segmentation on over 2 million user interactions, identifying distinct user personas for targeted interventions. • Built testing frameworks to validate retention campaigns, reducing failure rates and increasing decision speed. • Collaborated with teams to translate statistical insights into commercial strategy and recommendations.