Business Analyst
Segmentation
As a Business Analyst, I shaped company strategy through data-driven reporting, predictive modeling, and customer management optimization. I was tasked with improving retention, boosting sales, and reducing expenses by leveraging customer and sales data. This role required expertise in analytics, sales forecasting, and business planning.
• Developed segmentation and predictive models for customer management improvements.
• Implemented automated forecasting and pricing strategies to optimize campaigns.
• Built dashboards to track real-time customer behaviors and identify sales opportunities.
• Reduced marketing costs by analyzing channel effectiveness and streamlining acquisition strategies.
As a Business Analyst, I shaped company strategy through data-driven reporting, predictive modeling, and customer management optimization. I was tasked with improving retention, boosting sales, and reducing expenses by leveraging customer and sales data. This role required expertise in analytics, sales forecasting, and business planning. • Developed segmentation and predictive models for customer management improvements. • Implemented automated forecasting and pricing strategies to optimize campaigns. • Built dashboards to track real-time customer behaviors and identify sales opportunities. • Reduced marketing costs by analyzing channel effectiveness and streamlining acquisition strategies.
2017 - 2021