Ad Classification & Annotation – Household Product Advertisements
Worked on an ad classification task via the (Uber) Scale AI platform, where the objective was to systematically watch and evaluate video advertisements of various household products such as sunscreen, cleaning products, and skincare items. Each video was assessed based on approximately 25 well-defined parameters, including emotional tone, product visibility, demographic targeting, call-to-action clarity, and visual/audio quality. The goal was to ensure consistent, accurate, and high-quality annotations to train machine learning models for better ad performance analysis and content understanding.
