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D

Drew (andrew) Mcinnes

Founder | Customer Insights Consultant

USA flagSan Francisco Bay Area, Usa
Expert

Key Skills

Software

No software listed

Top Subject Matter

No subject matter listed

Top Data Types

No data types listed

Top Task Types

Segmentation

Freelancer Overview

Founder | Customer Insights Consultant. Brings 14+ years of professional experience across complex professional workflows, research, and quality-focused execution. Education includes Master of Business Administration, MIT Sloan School of Management and Master of Government Administration, University of Pennsylvania. AI-training focus includes labeling workflows including Segmentation.

Expert

Labeling Experience

Founder | Customer Insights Consultant

Segmentation
I build customer-intelligence infrastructure for leadership teams making product and investment decisions. My responsibilities include designing Voice-of-Customer programs that integrate interviews, surveys, and behavioral data, as well as creating segmentation frameworks and executive insights for strategic evaluation. This role requires expertise in customer insights, analytics, and guiding executive decision making. • Build Voice-of-Customer programs combining interviews, surveys, and behavioral data • Design segmentation frameworks for evaluating strategic bets • Provide executive insights to support key product and investment decisions • Collaborate with cross-functional teams to implement and scale intelligence systems

I build customer-intelligence infrastructure for leadership teams making product and investment decisions. My responsibilities include designing Voice-of-Customer programs that integrate interviews, surveys, and behavioral data, as well as creating segmentation frameworks and executive insights for strategic evaluation. This role requires expertise in customer insights, analytics, and guiding executive decision making. • Build Voice-of-Customer programs combining interviews, surveys, and behavioral data • Design segmentation frameworks for evaluating strategic bets • Provide executive insights to support key product and investment decisions • Collaborate with cross-functional teams to implement and scale intelligence systems

2023 - Present

Product Manager, Customer Research

Segmentation
I conducted customer discovery and research to identify key drivers of repeat usage, focusing on user identity and social belonging. My insights led to strategic partnerships and acquisition opportunities, highlighting my ability to deliver valuable business outcomes. This role demanded expertise in customer segmentation, research, and market strategy. • Conducted in-depth customer discovery and analysis • Identified identity and belonging as primary usage drivers • Enabled a partnership with TripAdvisor and acquisition by VizEat • Developed actionable insights to inform product and business growth

I conducted customer discovery and research to identify key drivers of repeat usage, focusing on user identity and social belonging. My insights led to strategic partnerships and acquisition opportunities, highlighting my ability to deliver valuable business outcomes. This role demanded expertise in customer segmentation, research, and market strategy. • Conducted in-depth customer discovery and analysis • Identified identity and belonging as primary usage drivers • Enabled a partnership with TripAdvisor and acquisition by VizEat • Developed actionable insights to inform product and business growth

2016 - 2016

Education

L

La Salle University

Bachelor of Science, Finance

Bachelor of Science
Not specified
U

University of Pennsylvania

Master of Government Administration, Government Administration

Master of Government Administration
Not specified

Work History

M

McInnes & Co

Founder | Customer Insights Consultant

San Francisco Bay Area
2023 - Present
M

Mach49

Customer Insights & Ventures Intelligence Lead

San Francisco Bay Area
2019 - 2022