Lead Funnel Architect
As Lead Funnel Architect, I managed the launch and optimization of more than 25 marketing funnel campaigns, including webinars and product launches. My responsibilities included visually mapping client funnels, building automation for lead scoring and segmentation, and mentoring junior team members. I standardized processes and implemented data-driven improvements to ensure effective conversion and faster delivery. • Led the rollout of over 25 funnel campaigns resulting in a 40% lift in marketing-qualified leads. • Developed advanced automation sequences using ClickFunnels, Kartra, and Zapier. • Provided mentorship and process optimization for junior marketers to enhance team deliverables. • Audited funnels and applied data-driven fixes to reduce drop-offs and increase conversions.