Farooq Ismail

Key Skills

Software

Telus

AWS SageMaker

Appen

Argilla

Clickworker

CloudFactory

CrowdSource

Datumbox

Diffgram

Figure Eight

Hasty

Google Cloud Vertex AI

Img Lab

LabelImg

LightTag

Mindrift

Top Subject Matter

Online Advertising/Ads Quality

Search Engine Quality/Evaluation

Legal Services & Contract Review

Top Data Types

Text

Video

Image

Top Task Types

Evaluation Rating

Bounding Box

Point Key Point

Text Summarization

Transcription

Computer Programming Coding

Data Collection

Prompt Response Writing SFT

RLHF

Question Answering

Text Generation

Freelancer Overview

Ads Quality Rater — TELUS International (Remote). Brings 4+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Telus and WeLocalize. Education includes Bachelor of Computer Applications, University of Kota (2023) and Higher Secondary Certificate, Atomic Energy Central School Rawatbhata (2020). AI-training focus includes data types such as Text and labeling workflows including Evaluation and Rating.

Labeling Experience

Search Quality Evaluator — WeLocalize (Remote)

Text

As a Search Quality Evaluator, I analyzed search engine result pages for relevance and usefulness to end users. My work included rating webpages based on trustworthiness, quality, and intent match. This structured evaluation directly contributed to improved search engine ranking algorithms and AI systems. • Conducted thorough evaluations applying detailed criteria to search results • Provided actionable feedback to drive algorithmic enhancements • Used proprietary WeLocalize tools for annotation and evaluation • Applied strong analytical and research skills to complex scenarios

As a Search Quality Evaluator, I analyzed search engine result pages for relevance and usefulness to end users. My work included rating webpages based on trustworthiness, quality, and intent match. This structured evaluation directly contributed to improved search engine ranking algorithms and AI systems. • Conducted thorough evaluations applying detailed criteria to search results • Provided actionable feedback to drive algorithmic enhancements • Used proprietary WeLocalize tools for annotation and evaluation • Applied strong analytical and research skills to complex scenarios

2024 - Present

Ads Quality Rater — TELUS International (Remote)

TelusText

In this role, I evaluated online advertisements for their relevance, quality, and accuracy to support machine learning systems. I performed keyword intent analysis and assessed the quality of landing pages to enhance ad models. Structured feedback and detailed evaluation helped improve AI-driven advertising solutions. • Followed comprehensive guidelines to review search and ad data • Maintained high standards for accuracy and productivity in assessments • Contributed insights for the refinement of ad ranking algorithms • Collaborated remotely using Telus proprietary tools to deliver results

In this role, I evaluated online advertisements for their relevance, quality, and accuracy to support machine learning systems. I performed keyword intent analysis and assessed the quality of landing pages to enhance ad models. Structured feedback and detailed evaluation helped improve AI-driven advertising solutions. • Followed comprehensive guidelines to review search and ad data • Maintained high standards for accuracy and productivity in assessments • Contributed insights for the refinement of ad ranking algorithms • Collaborated remotely using Telus proprietary tools to deliver results

2024 - Present

Education

Work History