Performance Marketing Manager
As Performance Marketing Manager, I lead paid campaign strategies and oversee their execution for a diverse portfolio of clients, maintaining a focus on results and budget efficacy. My responsibilities include analyzing and optimizing the performance of campaigns across various platforms while collaborating with creative teams to ensure asset quality and objective alignment. My work requires a deep knowledge of digital marketing, analytics, and cross-functional team management. • Managed paid media budgets exceeding $500K/year for Google, Meta, and LinkedIn campaigns. • Reduced cost per acquisition by 25% through improved audience segmentation and creative testing. • Increased conversion rates by 30% across key accounts with structured A/B testing and feedback integration. • Fostered collaboration with design and content teams to build high-performing campaign assets.