Marketing Specialist and PPC Manager
As a Marketing Specialist and PPC Manager, I managed multi-channel digital campaigns and ensured effective brand communication for multiple client accounts. I leveraged data analytics tools to report key performance indicators and communicate campaign outcomes to stakeholders. My work centered on optimizing tracking and collaboration to improve conversion rates and marketing ROI. • Managed and published digital marketing campaigns across Google, Meta, and YouTube • Produced actionable KPI performance reports for teams and clients • Implemented advanced tracking and attribution using GA4 and Google Tag Manager • Collaborated with creative and strategy teams to deliver a 25% uplift in conversion rates