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Freelancer Overview

I bring over 7 years of experience in user research, data synthesis, and service design, with a strong focus on AI-powered products and digital innovation. My background includes leading cross-functional teams to conduct ethnographic and mixed-methods research, user interviews, journey mapping, and usability testing in sectors such as retail, transportation, and public services. I am skilled in leveraging tools like Otter.ai, Google LLM, and UserTesting to collect, annotate, and synthesize qualitative and quantitative data for actionable insights. My work includes designing and validating AI-driven solutions, such as an AI-powered sales assistant for automotive dealerships and optimizing onboarding experiences through data-driven approaches. I am passionate about transforming complex data into intuitive, user-centered solutions that drive both business value and customer satisfaction.

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