Falcon
t involved various social media evaluation and content rating work, such as judging video recommendations (notably the sub-project Rattle — formerly Falcon Video Recommendations), rating ads (e.g., Falcon Insta Ads / Truckee), post tagging, search relevance, and other personalization or trust & safety related judgments. we typically watched videos, reviewed content or ads, and scored them based on relevance, quality, and guidelines. These projects helped improve Facebook's algorithms for recommendations, ads, and user experience.