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Joe Mccann

Joe Mccann

AI Creative Designer – UK Greeting Cards

United Kingdom flagGlasgow, United Kingdom
IntermediateOther

Key Skills

Software

Other

Top Subject Matter

Greeting card artwork
Creative AI Outputs
Writing Domain Expertise

Top Data Types

ImageImage
TextText

Top Task Types

Text Generation

Freelancer Overview

AI Creative Designer – UK Greeting Cards. Brings 9+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Other. Education includes Bachelor of Arts, University of Central Lancashire (2019). AI-training focus includes data types such as Image and Text and labeling workflows including Text Generation, Evaluation, and Rating.

Intermediate

Labeling Experience

AI Creative Designer – UK Greeting Cards

OtherImageText Generation
Produced AI-generated greeting card artwork using text-to-image models. Managed the end-to-end creative pipeline from prompt engineering to final print-ready asset generation. Ensured label quality through continuous iteration and prompt optimization. • Worked extensively with Midjourney and Nano Banana software • Focused on creative design and image output evaluation • Responsible for annotating and curating optimal prompts for desired imagery • Collaborated remotely for feedback and improvements

Produced AI-generated greeting card artwork using text-to-image models. Managed the end-to-end creative pipeline from prompt engineering to final print-ready asset generation. Ensured label quality through continuous iteration and prompt optimization. • Worked extensively with Midjourney and Nano Banana software • Focused on creative design and image output evaluation • Responsible for annotating and curating optimal prompts for desired imagery • Collaborated remotely for feedback and improvements

2024 - 2025

AI Freelancer – Outlier AI

OtherText
Evaluated AI-generated text outputs for coherence, accuracy, and tone. Rated and provided feedback across multiple domains related to writing and reasoning. Assisted with qualitative assessment and adherence to rubric standards. • Engaged in structured evaluations for Outlier AI's projects • Applied domain-specific guidelines to score outputs • Delivered critical analysis tasks within fixed timelines • Focused on NLP-based assessments for LLM improvement

Evaluated AI-generated text outputs for coherence, accuracy, and tone. Rated and provided feedback across multiple domains related to writing and reasoning. Assisted with qualitative assessment and adherence to rubric standards. • Engaged in structured evaluations for Outlier AI's projects • Applied domain-specific guidelines to score outputs • Delivered critical analysis tasks within fixed timelines • Focused on NLP-based assessments for LLM improvement

2024 - 2024

Education

U

University of Central Lancashire

Bachelor of Arts, International Business

Bachelor of Arts
2016 - 2019

Work History

F

Freelance

Freelance Marketing and AI Specialist

Glasgow
2018 - Present
U

UK Greeting Cards

AI Creative Designer

Glasgow
2024 - 2025