Social Media Manager & Content Strategist
As Social Media Manager and Content Strategist, I increased audience engagement and developed strategic content for multiple business accounts. I managed digital ad campaigns and improved performance metrics through analytics and optimization techniques. The position demanded expertise in content creation, digital advertising, and data-driven strategic planning. • Achieved 25% growth in follower counts across multiple accounts • Improved ad click-through rates by 20% • Managed 50+ digital ad campaigns on Meta and Google platforms • Used audience segmentation and A/B testing for better results