B2B Digital Marketing & Research Associate at PT IBSG - VoltaON
Worked with AI tools to build and enrich B2B leads databases supporting AI and EV battery solutions. Used signals and buyer personas to craft personalized outreach messages, involving validating, categorizing, and using data for downstream AI marketing tasks. Managed CRM and technical setups to optimize email deliverability in support of digital marketing and AI-related business intelligence objectives. • Built and enriched B2B contact databases using AI-powered data enrichment tools. • Validated, classified, and categorized contacts for marketing and sales enablement tasks. • Supported the outreach process with data annotation for message targeting. • Collaborated with the CEO to drive inbound and outbound conversions for AI and battery solutions.