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Karara Melany

Karara Melany

Data Annotation Specialist

Kenya flagNairobi, Kenya
$5.00/hrExpertOtherAppenClickworker

Key Skills

Software

Other
AppenAppen
ClickworkerClickworker

Top Subject Matter

Customer Interaction Data
Sales and Customer Data
Social Media & B2C Sales Data

Top Data Types

TextText
DocumentDocument
ImageImage

Top Task Types

ClassificationClassification

Freelancer Overview

Data Annotation Specialist. Brings 6+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include Internal, Proprietary Tooling, and Other. Education includes Bachelor of Education Arts, Chuka University (2020) and Certificate in Computer Studies, Zenith College (2016). AI-training focus includes data types such as Text and labeling workflows including Classification.

ExpertEnglishSwahili

Labeling Experience

Data Annotation Specialist

TextClassification
Processed and categorized high volumes of customer interaction data including chat, email, and tickets for accuracy and consistency. Reviewed and updated structured datasets in CRM systems to ensure data integrity. Performed quality checks on customer records and flagged inconsistencies for quality improvement. • Labeled and classified text-based customer interactions • Maintained 92%+ accuracy in data labeling tasks • Used internal CRM tools for annotation and verification • Ensured compliance with company quality standards

Processed and categorized high volumes of customer interaction data including chat, email, and tickets for accuracy and consistency. Reviewed and updated structured datasets in CRM systems to ensure data integrity. Performed quality checks on customer records and flagged inconsistencies for quality improvement. • Labeled and classified text-based customer interactions • Maintained 92%+ accuracy in data labeling tasks • Used internal CRM tools for annotation and verification • Ensured compliance with company quality standards

2023 - 2025

Digital Marketing Data Annotation

OtherTextClassification
Labeled and categorized social media and B2C sales text datasets to analyze trends. Practiced annotating engagement conversations and sales interactions. Used data-driven approaches to support growth strategies through labeled datasets. • Tagged sentiment and intent in text data • Focused on content engagement classification • Leveraged Google Analytics for dataset analysis • Ensured consistency in labeling across datasets

Labeled and categorized social media and B2C sales text datasets to analyze trends. Practiced annotating engagement conversations and sales interactions. Used data-driven approaches to support growth strategies through labeled datasets. • Tagged sentiment and intent in text data • Focused on content engagement classification • Leveraged Google Analytics for dataset analysis • Ensured consistency in labeling across datasets

2022 - 2023

Data Annotation Practice in Sales/Customer Data

TextClassification
Analyzed sales and customer-related data to support targeting and engagement strategies. Managed and updated customer databases to ensure segmentation accuracy. Tracked, reviewed, and labeled customer data for performance reporting. • Conducted text data labeling for sales and segmentation • Ensured accurate tracking of customer categories • Utilized internal database tools for annotation • Supported data-driven decision processes

Analyzed sales and customer-related data to support targeting and engagement strategies. Managed and updated customer databases to ensure segmentation accuracy. Tracked, reviewed, and labeled customer data for performance reporting. • Conducted text data labeling for sales and segmentation • Ensured accurate tracking of customer categories • Utilized internal database tools for annotation • Supported data-driven decision processes

2021 - 2023

Data Annotation Practice Project (Self-Initiated)

OtherTextClassification
Labeled and categorized sample text datasets including customer queries and sentiment classification. Practiced tagging intent, sentiment, and key entities in text data for annotation training. Maintained consistency and accuracy by following defined labeling guidelines in a self-directed project. • Annotated text samples for intent and sentiment • Performed entity recognition on practice datasets • Ensured accuracy through self-review • Developed understanding of labeling standards

Labeled and categorized sample text datasets including customer queries and sentiment classification. Practiced tagging intent, sentiment, and key entities in text data for annotation training. Maintained consistency and accuracy by following defined labeling guidelines in a self-directed project. • Annotated text samples for intent and sentiment • Performed entity recognition on practice datasets • Ensured accuracy through self-review • Developed understanding of labeling standards

Not specified

Education

C

Chuka University

Bachelor of Education Arts, Education Arts

Bachelor of Education Arts
2016 - 2020
Z

Zenith College

Certificate in Computer Studies, Computer Studies

Certificate in Computer Studies
2015 - 2016

Work History

C

CCI Global

Customer Service Representative

Nairobi
2023 - Present
K

Koki Kosmetics

Digital Marketing Executive

Nairobi
2022 - 2023