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Lakshmy Priya

Lakshmy Priya

Associate Analytics Director

INDIA flag
Kochi, India
$30.00/hrExpertDon T Disclose

Key Skills

Software

Don't disclose

Top Subject Matter

Document Analysis
Marketing and Marketing Science
Image, Video labelling

Top Data Types

TextText
DocumentDocument
ImageImage

Top Task Types

Segmentation
Text Generation
Classification
Question Answering
Text Summarization

Freelancer Overview

Associate Analytics Director. Brings 19+ years of professional experience across legal operations, contract review, compliance, and structured analysis. Education includes Certificate in Data Science, Johns Hopkins University (2016) and Bachelor of Computing with Honours, National University of Singapore (2008). AI-training focus includes data types such as Text and labeling workflows including Segmentation and Named Entity Recognition.

ExpertHindiEnglish

Labeling Experience

Associate Analytics Director

TextSegmentationEntity Ner Classification
I managed analytics teams across South East Asia and India, overseeing campaign and media analytics for prominent clients. My focus was on maximizing media ROI through advanced analytics, causal inference, and audience segmentation strategies. The role required expertise in media optimization, cross-regional team leadership, and actionable insights generation for marketing teams. • Led regional analytics teams for Google accounts • Developed audience segmentation strategies using causal impact and geo-experiments • Delivered insights from diverse data sources for product marketing managers • Enabled cross-media measurement using advanced methods and partner collaboration

I managed analytics teams across South East Asia and India, overseeing campaign and media analytics for prominent clients. My focus was on maximizing media ROI through advanced analytics, causal inference, and audience segmentation strategies. The role required expertise in media optimization, cross-regional team leadership, and actionable insights generation for marketing teams. • Led regional analytics teams for Google accounts • Developed audience segmentation strategies using causal impact and geo-experiments • Delivered insights from diverse data sources for product marketing managers • Enabled cross-media measurement using advanced methods and partner collaboration

2019 - 2023

Senior Consultant

TextSegmentation
As a Senior Consultant (Contract), I automated operational processes and contributed to large-scale consumer segmentation projects. My responsibilities covered process improvement, project efficiency, and supporting analytics across multiple initiatives. The role required strong expertise in market segmentation, automation, and analytics support. • Automated workflows to increase project efficiency • Supported segmentation and conjoint analysis projects • Improved operations for large-scale studies • Worked closely with analytics and project teams

As a Senior Consultant (Contract), I automated operational processes and contributed to large-scale consumer segmentation projects. My responsibilities covered process improvement, project efficiency, and supporting analytics across multiple initiatives. The role required strong expertise in market segmentation, automation, and analytics support. • Automated workflows to increase project efficiency • Supported segmentation and conjoint analysis projects • Improved operations for large-scale studies • Worked closely with analytics and project teams

2018 - 2018

Education

J

Johns Hopkins University

Certificate in Data Science, Data Science

Certificate in Data Science
2016 - 2016
N

National University of Singapore

Bachelor of Computing with Honours, Computer Engineering

Bachelor of Computing with Honours
2004 - 2008

Work History

S

SKIM

Senior Manager, Methodology & Analytics

Singapore
2024 - Present
E

EssenceMediacom

Associate Analytics Director

Singapore
2019 - 2023