Director of Paid Media & Advertising
Segmentation
As Director of Paid Media & Advertising, I managed comprehensive paid media strategies for a leading publishing house. I oversaw multi-channel ad spend and developed frameworks for optimized campaign delivery. I coordinated with cross-functional teams to ensure alignment with broader organizational goals.
• Managed an annual ad budget of over $2.5 million across Amazon, Meta, Google, and programmatic channels.
• Led paid media planning for major book launches and ongoing campaign optimization for print, ebook, and audiobook formats.
• Developed innovative testing frameworks for creative assets, audience segmentation, and bid strategies.
• Improved attribution and reporting accuracy despite industry privacy challenges.
As Director of Paid Media & Advertising, I managed comprehensive paid media strategies for a leading publishing house. I oversaw multi-channel ad spend and developed frameworks for optimized campaign delivery. I coordinated with cross-functional teams to ensure alignment with broader organizational goals. • Managed an annual ad budget of over $2.5 million across Amazon, Meta, Google, and programmatic channels. • Led paid media planning for major book launches and ongoing campaign optimization for print, ebook, and audiobook formats. • Developed innovative testing frameworks for creative assets, audience segmentation, and bid strategies. • Improved attribution and reporting accuracy despite industry privacy challenges.
2021 - 2023