Leonardo Soares

Key Skills

Software

Appen

Top Subject Matter

Online Advertising

Social Media

Ad Evaluation

Top Data Types

Text

Document

Top Task Types

Classification

Freelancer Overview

Facebook Ads Evaluator on Appen for 2 years. I used to watch and analyse advertisements and then categorize then following the guidelines provided by the project. Education includes Elementary School Diploma, Cachoeirinha Adventist School (2013) and High School Diploma, Marechal Rondon Adventist College (2016). AI-training focus includes data types such as Text and labeling workflows including Evaluation and Rating.

Labeling Experience

Facebook Ads Evaluator

AppenVideoClassification

Worked as a Facebook Ads Evaluator at Appen, reviewing and rating online advertisements. Contributed to improving ad relevance and quality using a provided evaluation framework. Rated text, images, and context against specific guideline criteria. • Analyzed Facebook ad content for accuracy and appropriateness. • Assigned quality scores to individual ads based on established metrics. • Followed detail-oriented evaluation guidelines to improve algorithmic recommendations. • Used Appen software tools to enter ratings and feedback.

Worked as a Facebook Ads Evaluator at Appen, reviewing and rating online advertisements. Contributed to improving ad relevance and quality using a provided evaluation framework. Rated text, images, and context against specific guideline criteria. • Analyzed Facebook ad content for accuracy and appropriateness. • Assigned quality scores to individual ads based on established metrics. • Followed detail-oriented evaluation guidelines to improve algorithmic recommendations. • Used Appen software tools to enter ratings and feedback.

2019 - 2021

Education

Work History