Director of AEC Audience and Industry Marketing
As Director of AEC Audience and Industry Marketing, I built and led a global customer growth function for Autodesk’s AECO business. I was responsible for strategy, team leadership, and execution of key initiatives focused on acquisition, engagement, and expansion. My experience included cross-functional collaboration and data-driven program optimization. • Directed over 40 global and regional events annually, strengthening customer relationships and generating $4M+ in pipeline. • Built a customer advocacy and storytelling engine producing 35+ case studies annually. • Developed audience segmentation strategies that drove a 35% year-over-year lift in campaign performance. • Led executive engagement programs and customer councils, translating insights to campaigns and strategic initiatives.