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Macdonald Churchill

Macdonald Churchill

Business Analyst | CRM Automation | Data Annotation

Nigeria flagAbuja, Nigeria
$15.00/hrExpert

Key Skills

Software

No software listed

Top Subject Matter

Business analysis
E-commerce
Marketing Anlysis

Top Data Types

3D Sensor
TextText
DocumentDocument

Top Task Types

SegmentationSegmentation
ClassificationClassification
Entity (NER) ClassificationEntity (NER) Classification
Text GenerationText Generation
Question AnsweringQuestion Answering
Text SummarizationText Summarization
Fine-tuningFine-tuning
Data CollectionData Collection

Freelancer Overview

Business Analyst. Brings 15+ years of professional experience across complex professional workflows, research, and quality-focused execution. Education includes Master of Business Administration, Rushford Business School (2024) and Bachelor of Engineering, University of South Wales (2010).

ExpertEnglish

Labeling Experience

Startup Plan Pro: AI Business Research & Strategy Generation Bot

TextPrompt Response Writing SFT
Designed an AI-assisted system that takes a competitor's website as input and performs structured strategic analysis: market research, SWOT evaluation, value proposition extraction, customer segment classification, and go-to-market strategy generation. All output in a structured, ready-to-use format. - Key skill: Designed extraction logic capable of handling ambiguous, inconsistent real-world inputs and mapping them reliably into structured frameworks. - Approach: System intentionally generates outputs from the perspective of a startup learning from an operational business, producing more practical and actionable insights than conventional forward-looking analysis

Designed an AI-assisted system that takes a competitor's website as input and performs structured strategic analysis: market research, SWOT evaluation, value proposition extraction, customer segment classification, and go-to-market strategy generation. All output in a structured, ready-to-use format. - Key skill: Designed extraction logic capable of handling ambiguous, inconsistent real-world inputs and mapping them reliably into structured frameworks. - Approach: System intentionally generates outputs from the perspective of a startup learning from an operational business, producing more practical and actionable insights than conventional forward-looking analysis

2026 - 2026

TikTok ad parameters

TextSegmentation
Built an end-to-end AI-powered advertising intelligence tool by scraping, cleaning, and structuring 700+ TikTok advertising parameters, including audience signals, content formats, engagement behaviours, and algorithm metadata. The system accepts a TikTok channel or video URL, extracts commercial and creative signals, and generates optimised targeting parameters aligned with TikTok's ad delivery algorithm. - Result: Campaigns run using this system achieved CPC clicks at $0.0007 (95 kobo), dramatically below industry benchmarks - Relevance: Core challenge was transforming unstructured, inconsistent web data into clean, structured analytical inputs, directly mirrors data annotation and LLM evaluation workflows.

Built an end-to-end AI-powered advertising intelligence tool by scraping, cleaning, and structuring 700+ TikTok advertising parameters, including audience signals, content formats, engagement behaviours, and algorithm metadata. The system accepts a TikTok channel or video URL, extracts commercial and creative signals, and generates optimised targeting parameters aligned with TikTok's ad delivery algorithm. - Result: Campaigns run using this system achieved CPC clicks at $0.0007 (95 kobo), dramatically below industry benchmarks - Relevance: Core challenge was transforming unstructured, inconsistent web data into clean, structured analytical inputs, directly mirrors data annotation and LLM evaluation workflows.

2026 - 2026

Education

U

University of South Wales

Bachelor of Engineering, Aerospace Engineering

Bachelor of Engineering
2010 - 2010
R

Rushford Business School

Master of Business Administration, Marketing

Master of Business Administration
2024

Work History

M

Money Market Square

Freelance Business Analyst

London
2021 - Present
P

Positive Match

Business Analyst

London
2021 - Present