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Mahmood Ashraf

Freelance Ads Quality Rater & Search Evaluator

India flagKolkata, India
$20.00/hrIntermediateOther

Key Skills

Software

Other

Top Subject Matter

Digital Advertising
Search Engine Evaluation
Content Moderation

Top Data Types

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ImageImage

Top Task Types

No task types listed

Freelancer Overview

Freelance Ads Quality Rater & Search Evaluator. Brings 2+ years of professional experience across complex professional workflows, research, and quality-focused execution. Core strengths include N and A. Education includes Bachelor of Commerce, University of Calcutta. AI-training focus includes data types such as Text and labeling workflows including Evaluation and Rating.

IntermediateEnglish

Labeling Experience

Freelance Ads Quality Rater & Search Evaluator

Text
As a Freelance Ads Quality Rater & Search Evaluator, I assessed the relevance and accuracy of search engine results and digital ads. I followed specific project guidelines to evaluate content based on user intent. I processed and organized rating outputs using Python and SQL for analytic review. • Evaluated search results and targeted advertisements for quality and alignment with user expectations. • Ensured linguistic, regional, and contextual standards in digital marketing content. • Utilized analytical tools to clean and organize rating data for further reporting. • Maintained high standards of data integrity and multimodal content validation.

As a Freelance Ads Quality Rater & Search Evaluator, I assessed the relevance and accuracy of search engine results and digital ads. I followed specific project guidelines to evaluate content based on user intent. I processed and organized rating outputs using Python and SQL for analytic review. • Evaluated search results and targeted advertisements for quality and alignment with user expectations. • Ensured linguistic, regional, and contextual standards in digital marketing content. • Utilized analytical tools to clean and organize rating data for further reporting. • Maintained high standards of data integrity and multimodal content validation.

2024 - Present

Data Quality & Realism Analyst (Project-based)

Image
Analyzed AI-generated images to identify and record both structural and contextual inconsistencies in complex datasets. Reviewed auto-annotated frames for error identification and quality assurance in industrial and manufacturing contexts. Developed clear rationales to document labeling decisions and maintained professional standards throughout the process. • Ensured dataset integrity through meticulous audits. • Evaluated the realism of annotated images to support model training improvement. • Applied systematic approaches to label realism for industrial use cases. • Documented findings to simulate professional rating and quality standards.

Analyzed AI-generated images to identify and record both structural and contextual inconsistencies in complex datasets. Reviewed auto-annotated frames for error identification and quality assurance in industrial and manufacturing contexts. Developed clear rationales to document labeling decisions and maintained professional standards throughout the process. • Ensured dataset integrity through meticulous audits. • Evaluated the realism of annotated images to support model training improvement. • Applied systematic approaches to label realism for industrial use cases. • Documented findings to simulate professional rating and quality standards.

Present

Ads data rating project (practice/portfolio)

OtherText
Created and evaluated a dataset of keyword, ad, and landing page triples for intent matching and safety. Rated the alignment between user queries and advertisements, including associated landing pages, focusing on usefulness and safety. Wrote concise justifications to simulate professional rating rationales as would be required for AI/Ads quality model training. • Analyzed user intent through sample queries. • Rated relevance and safety of ads and landing pages. • Generated rationale explanations for training data. • Followed structured guidelines for rating accuracy.

Created and evaluated a dataset of keyword, ad, and landing page triples for intent matching and safety. Rated the alignment between user queries and advertisements, including associated landing pages, focusing on usefulness and safety. Wrote concise justifications to simulate professional rating rationales as would be required for AI/Ads quality model training. • Analyzed user intent through sample queries. • Rated relevance and safety of ads and landing pages. • Generated rationale explanations for training data. • Followed structured guidelines for rating accuracy.

Not specified

Education

U

University of Calcutta

Bachelor of Commerce, Commerce

Bachelor of Commerce
2020 - 2023

Work History

T

Tech Mahindra

L & D Training coordinator

Hyderabad
2022 - Present
S

Self-Employed

Freelance Data Analyst

Kolkata
2023 - 2024