Growth and Marketing Manager
Segmentation
As Growth and Marketing Manager, I was in charge of expanding community membership and improving user engagement via targeted campaigns. My key responsibilities included conducting segmentation analysis, developing performance reports, and collaborating on creative assets for cohesive brand messaging. The role demanded expertise in digital marketing, analytics, and product-focused teamwork.
• Led referral campaigns and boosted organic social media engagement.
• Reduced user drop-off by refining onboarding experiences.
• Generated reports using Google Analytics and Hootsuite to track performance metrics.
• Worked closely with design and product teams to maintain a consistent visual identity.
As Growth and Marketing Manager, I was in charge of expanding community membership and improving user engagement via targeted campaigns. My key responsibilities included conducting segmentation analysis, developing performance reports, and collaborating on creative assets for cohesive brand messaging. The role demanded expertise in digital marketing, analytics, and product-focused teamwork. • Led referral campaigns and boosted organic social media engagement. • Reduced user drop-off by refining onboarding experiences. • Generated reports using Google Analytics and Hootsuite to track performance metrics. • Worked closely with design and product teams to maintain a consistent visual identity.
2024 - 2024