Short Form Content Evaluation
I contributed to a short-form media evaluation project supporting social media marketing teams developing promotional content for lifestyle products. The work involved reviewing paired videos (each between 10 seconds and 1 minute) and determining which version demonstrated stronger creative and strategic impact based on defined quality and engagement criteria. My assessments examined visual clarity, audio precision, narrative cohesion, creative execution, and audience engagement potential. I also evaluated how effectively each video communicated the product’s lifestyle positioning and aligned with platform-specific trends. These insights informed marketing teams’ content optimization strategies, guiding them toward more compelling, high-performing social media assets for platforms such as TikTok, Instagram Reels, and YouTube Shorts.