Lead Business Data Analyst
Segmentation
As Lead Business Data Analyst, I managed analytics delivery across banking products and supported executive decision-making. My work centered on financial forecasting, budgeting, and customer analysis to improve performance and retention. I developed data pipelines and machine learning models to enhance insights and operational efficiency.
• Built Power BI dashboards and forecasting models, achieving a 30% improvement in planning accuracy.
• Performed advanced customer segmentation and reduced churn by 35% using Python-based models.
• Enhanced analytics capabilities through the creation of Python-based pipelines for customer insight.
• Identified and resolved revenue leakages, contributing to a 15% increase in revenue.
As Lead Business Data Analyst, I managed analytics delivery across banking products and supported executive decision-making. My work centered on financial forecasting, budgeting, and customer analysis to improve performance and retention. I developed data pipelines and machine learning models to enhance insights and operational efficiency. • Built Power BI dashboards and forecasting models, achieving a 30% improvement in planning accuracy. • Performed advanced customer segmentation and reduced churn by 35% using Python-based models. • Enhanced analytics capabilities through the creation of Python-based pipelines for customer insight. • Identified and resolved revenue leakages, contributing to a 15% increase in revenue.
2020 - 2021