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Pa 15

Pa 15

Engagement Manager - Market Research & Strategy

INDIA flag
Bangalore, India
$38.00/hrIntermediateScale AI

Key Skills

Software

Scale AIScale AI

Top Subject Matter

No subject matter listed

Top Data Types

TextText

Top Label Types

Segmentation
Classification
Question Answering
Emotion Recognition
Prompt Response Writing SFT

Freelancer Overview

I bring extensive experience in data-driven research, analytics, and project management across diverse domains such as fashion, lifestyle, technology, and retail. My work has involved designing and executing large-scale surveys, customer journey mapping, sentiment analysis, and geospatial analytics, all of which required meticulous data labeling, annotation, and validation to ensure high-quality outputs. I have led end-to-end research projects using both qualitative and quantitative methodologies, leveraging tools like SPSS, R, SQL, Power BI, Tableau, and Brandwatch to extract actionable insights and build advanced data models. My experience includes developing proprietary survey platforms, managing complex datasets, and collaborating with cross-functional teams to transform raw data into structured, meaningful training data for strategic business decisions. I am adept at implementing feedback frameworks and non-intrusive data collection methods, ensuring data integrity and relevance for AI and analytics applications.

IntermediateEnglishHindi

Labeling Experience

Scale AI

Subject Matter Expert

Scale AITextSegmentationClassification
Created text-based questions and answers about market research topics, and organized customer testimonials and verbatim responses by their tone.

Created text-based questions and answers about market research topics, and organized customer testimonials and verbatim responses by their tone.

2024 - 2025

Education

W

Welingkar Institute of Management, Research, & Development

Master of Business Administration, Marketing

Master of Business Administration
2016 - 2018
U

University of Delhi

Bachelor of Science, Science

Bachelor of Science
2011 - 2014

Work History

Q

Quantumized Marketing Research

Founding Member and Engagement Manager

Mumbai
2024 - Present
R

Reliance Brands

Head of Research and Brand Strategy

Mumbai
2021 - 2024