Performance Marketing Executive
VideoSegmentation
As a Performance Marketing Executive, I was responsible for planning and executing digital marketing campaigns across multiple platforms. My role required strong data analysis skills to optimize return on ad spend and manage Amazon Seller Accounts. I collaborated closely with the creative team to improve ad creatives and overall campaign performance.
• Managed monthly budgets of 2.5 million INR+ for audience targeting and segmentation
• Handled end-to-end Google Ads, Meta Ads, and Amazon Ads including setup, reporting, and analysis
• Coordinated ad creatives and developed strategies for improving campaign ROAS
• Performed keyword research, SEO, and regular campaign optimizations
As a Performance Marketing Executive, I was responsible for planning and executing digital marketing campaigns across multiple platforms. My role required strong data analysis skills to optimize return on ad spend and manage Amazon Seller Accounts. I collaborated closely with the creative team to improve ad creatives and overall campaign performance. • Managed monthly budgets of 2.5 million INR+ for audience targeting and segmentation • Handled end-to-end Google Ads, Meta Ads, and Amazon Ads including setup, reporting, and analysis • Coordinated ad creatives and developed strategies for improving campaign ROAS • Performed keyword research, SEO, and regular campaign optimizations
2023 - Present