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Rabia Essaady

Rabia Essaady

5+ experience in social media evaluation and data annotation

Morocco flagRABAT, Morocco
$5.00/hrExpertAppenClickworkerMindrift

Key Skills

Software

AppenAppen
ClickworkerClickworker
MindriftMindrift
TelusTelus

Top Subject Matter

No subject matter listed

Top Data Types

ImageImage
TextText
VideoVideo

Top Task Types

Classification
Evaluation Rating
Prompt Response Writing SFT
Text Generation
Translation Localization

Freelancer Overview

I’ve spent the past two years working with CrowdGen (Appen Connect) on projects that focused on improving social media content. One project involved categorizing posts into areas like politics, entertainment, art, and social issues, while another centered on spotting and removing clickbait to make platforms more reliable. I also worked with Telus International for over a year as a Personalized Ads Assessor, where I evaluated and rated online ads based on their relevance and cultural fit, helping improve the overall quality of digital advertising. Before that, I worked as a freelance translator and proofreader between French and English, supporting clients on Fiverr and Upwork. This role taught me to pay close attention to detail, adapt to different client needs, and balance accuracy with cultural nuance. Together, these experiences have strengthened my ability to handle data labeling, content evaluation, and language-focused tasks with accuracy and care.

ExpertArabicFrenchEnglish

Labeling Experience

Telus

Ads Assessor

TelusTextEvaluation Rating
I evaluated ads and their landing pages to see how well they matched what people were searching for. This included checking that pages were accurate, trustworthy, and provided a good user experience, while also flagging anything misleading or low quality. I worked with detailed guidelines to stay consistent, passed regular quality checks, and used feedback to keep improving. The role required balancing speed with accuracy, making sure each assessment helped improve the overall ad and search experience.

I evaluated ads and their landing pages to see how well they matched what people were searching for. This included checking that pages were accurate, trustworthy, and provided a good user experience, while also flagging anything misleading or low quality. I worked with detailed guidelines to stay consistent, passed regular quality checks, and used feedback to keep improving. The role required balancing speed with accuracy, making sure each assessment helped improve the overall ad and search experience.

2024
Appen

Social Media Rater

AppenVideoEvaluation Rating
Content Categorization Project: I reviewed social media posts and assigned them to the right categories, like politics, entertainment, music, art, or social issues. The work required careful reading and judgment, especially with tricky or borderline cases, while following clear guidelines to stay consistent. Clickbait Detection Project: I also worked on spotting and removing posts with clickbaity titles, making sure headlines matched the actual content and weren’t misleading or exaggerated. Quality was checked regularly through audits and feedback, so I stayed focused on accuracy while keeping up with daily productivity goals.

Content Categorization Project: I reviewed social media posts and assigned them to the right categories, like politics, entertainment, music, art, or social issues. The work required careful reading and judgment, especially with tricky or borderline cases, while following clear guidelines to stay consistent. Clickbait Detection Project: I also worked on spotting and removing posts with clickbaity titles, making sure headlines matched the actual content and weren’t misleading or exaggerated. Quality was checked regularly through audits and feedback, so I stayed focused on accuracy while keeping up with daily productivity goals.

2023 - 2024

Education

I

ibn zohr university

master degree, Master degree in linguistics

master degree
2017 - 2019

Work History

T

TELUS INTERNATIONAL

Personalized Ads Assessor

CASABLANCA
2024 - Present
A

Appen Connect

Social media evaluator

Chatswood
2022 - 2024