Business Controller Analyst
Segmentation
As a Business Controller Analyst, I led key reporting and forecasting initiatives focused on sales performance and market trends. I leveraged data visualization and segmentation tools to optimize campaign outcomes and resource allocation. I also spearheaded the enhancement of revenue forecasting models, significantly improving accuracy.
• Consolidated sales data and produced weekly analytics reports
• Built visualizations to support sales and marketing analysis
• Conducted segmentation analysis for campaign and product improvement
• Improved revenue forecasting accuracy by 25% using Python and Excel
As a Business Controller Analyst, I led key reporting and forecasting initiatives focused on sales performance and market trends. I leveraged data visualization and segmentation tools to optimize campaign outcomes and resource allocation. I also spearheaded the enhancement of revenue forecasting models, significantly improving accuracy. • Consolidated sales data and produced weekly analytics reports • Built visualizations to support sales and marketing analysis • Conducted segmentation analysis for campaign and product improvement • Improved revenue forecasting accuracy by 25% using Python and Excel
2023 - Present