Ads Quality Rater
As an Ads Quality Rater, I evaluate the relevance of digital advertisements to improve search engine algorithms. This work requires close adherence to detailed project guidelines and regular calibration with quality standards. My primary task is to assess user intent and the connection of ads to landing pages for major web search platforms. • Evaluate ad relevance and user intent against query and landing page. • Reference complex and dynamically changing quality guidelines. • Routinely document ratings in proprietary platforms. • Support algorithmic improvement and ads quality initiatives.