Sentiment Analysis on Customer Reviews for E-commerce
Led a large-scale data labeling initiative focused on classifying sentiment (positive, neutral, negative) and identifying user intent (purchase inquiry, complaint, feedback, support request) from e-commerce customer reviews and chat logs. Managed a dataset of over 500,000 text entries, ensuring labeling consistency and accuracy across a team of 12 annotators. Implemented a multi-stage QA process including inter-annotator agreement checks and regular review cycles to maintain >95% label accuracy. Worked closely with NLP engineers to refine label taxonomy and improve model performance over time.