Sarah Walters

Key Skills

Software

Appen

Scale AI

Internal/Proprietary Tooling

Top Subject Matter

No subject matter listed

Top Data Types

Audio

Image

Text

Video

Top Label Types

Action Recognition

Audio Recording

Bounding Box

Data Collection

Evaluation Rating

Mapping

Object Detection

Prompt Response Writing SFT

Question Answering

Text Generation

Text Summarization

Translation Localization

Freelancer Overview

With over a decade of experience in digital marketing and social media strategy, I have developed a strong foundation in data analysis, campaign performance tracking, and cross-functional project management—skills that translate seamlessly to data labeling and AI training data roles. My expertise includes leveraging tools like Google Analytics 4, Google Tag Manager, and Power BI to transform raw data into actionable insights, as well as implementing data governance and quality control processes to ensure accuracy and consistency. I have managed large-scale data-driven projects, built robust reporting dashboards, and collaborated with diverse teams to align data outputs with business objectives. My background in content strategy and audience segmentation also gives me a keen eye for detail and data integrity, making me well-suited for roles that require precise annotation and high-quality training data for AI applications.

Labeling Experience

AI Writer and Content Trainer

AppenImageQuestion AnsweringText Generation

• Developing and executing AI training projects focused on enhancing social media and digital communication strategies. • Training AI models and conducting prompt testing across various Generative AI platforms, including Google Gemini, ChatGPT, Claude Sonnet 4.5, and Grok. • Collaborating with cross-functional teams to improve social media engagement through AI-driven insights.

• Developing and executing AI training projects focused on enhancing social media and digital communication strategies. • Training AI models and conducting prompt testing across various Generative AI platforms, including Google Gemini, ChatGPT, Claude Sonnet 4.5, and Grok. • Collaborating with cross-functional teams to improve social media engagement through AI-driven insights.

2025

Education

Work History