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Sasha O'Riordan

Sasha O'Riordan

Content Marketing - Digital Marketing - AI Annotation

DOMINICAN_REPUBLIC flag
Toronto, Dominican Republic
$35.00/hrEntry LevelLabelboxMercorOther

Key Skills

Software

LabelboxLabelbox
MercorMercor
Other

Top Subject Matter

No subject matter listed

Top Data Types

AudioAudio
ImageImage
TextText
VideoVideo

Top Label Types

Audio Recording
Bounding Box
Evaluation Rating
Prompt Response Writing SFT
Question Answering
Text Summarization
Transcription

Freelancer Overview

I am a detail-oriented content specialist with a strong background in creating, optimizing, and managing high-quality data for marketing and communications. My experience includes developing and refining content strategies, managing large volumes of digital assets, and ensuring accuracy and consistency across multiple platforms. I am skilled in content creation, copywriting, and graphic design, and have worked extensively with both structured and unstructured data to drive targeted campaigns and lead generation. My ability to analyze data trends and implement effective workflows makes me well-suited for data labeling and AI training data roles, where precision and a keen eye for detail are essential.

Entry LevelEnglish

Labeling Experience

Linguistic AI Training Expert

OtherVideoAudio RecordingTranscription
Reviewed video content alongside AI-generated transcripts to identify errors and inconsistencies. Analyzed speech patterns to refine annotations and improve transcription accuracy, directly supporting the training and performance of advanced AI models.

Reviewed video content alongside AI-generated transcripts to identify errors and inconsistencies. Analyzed speech patterns to refine annotations and improve transcription accuracy, directly supporting the training and performance of advanced AI models.

2025
Mercor

AI Digital Annotation Expert

MercorTextBounding BoxQuestion Answering
Reviewed and evaluated multimodal content, including audio, images, and video, to support AI training and quality improvement. Compared AI-generated outputs and selected the most accurate or natural results based on defined criteria. Annotated and tagged media to help refine model performance, while consistently following detailed project guidelines to ensure reliable and high-quality outputs. Contributed directly to improving the accuracy and usability of advanced AI systems.

Reviewed and evaluated multimodal content, including audio, images, and video, to support AI training and quality improvement. Compared AI-generated outputs and selected the most accurate or natural results based on defined criteria. Annotated and tagged media to help refine model performance, while consistently following detailed project guidelines to ensure reliable and high-quality outputs. Contributed directly to improving the accuracy and usability of advanced AI systems.

2025 - 2025

Education

K

Kellogg School of Management

Certificate, Digital Marketing Strategies

Certificate
2020 - 2020
H

Humber College

Postgraduate, Public Relations

Postgraduate
2019 - 2019

Work History

L

Lexidy

Content Manager

Barcelona
2023 - Present
H

Hightekers

Digital Marketing Specialist

Barcelona
2022 - 2023