Senior Specialist, Business Intelligence
As a Senior Specialist in Business Intelligence focused on Marketing Analytics and Digital Automation, I designed scalable analytics frameworks and automated key data tracking processes for the marketing team. I engineered solutions for unified data architectures and performance monitoring, collaborating across departments for strategic data-driven decisions. My work enabled greater efficiency and improved actionable insights for business stakeholders. • Automated container setup using Python, reducing manual work by 75% and improving data consistency. • Developed a brand lift testing framework applied to strategic product changes and LLM prompt experimentation. • Built centralized data lake architecture with AWS S3, Glue, and Athena for unified data streams. • Consolidated marketing KPIs into unified dashboards with Looker and Tableau for self-serve business intelligence.