Marketing and Business Development Associate
VideoSegmentation
As a Marketing and Business Development Associate, I led CRM-driven marketing operations, ensuring effective data segmentation and lifecycle management. I produced comprehensive campaign performance reports, supported pipeline visibility, and contributed to go-to-market campaign execution. My role required coordination between sales and marketing teams and a strong analytical background. • Managed contact database, segmentation, and lifecycle tracking using HubSpot
• Created campaign reports and tracked lead progression and engagement
• Developed SOPs for campaign execution and CRM processes
• Collaborated with teams to support GTM and lead nurturing workflows
As a Marketing and Business Development Associate, I led CRM-driven marketing operations, ensuring effective data segmentation and lifecycle management. I produced comprehensive campaign performance reports, supported pipeline visibility, and contributed to go-to-market campaign execution. My role required coordination between sales and marketing teams and a strong analytical background. • Managed contact database, segmentation, and lifecycle tracking using HubSpot • Created campaign reports and tracked lead progression and engagement • Developed SOPs for campaign execution and CRM processes • Collaborated with teams to support GTM and lead nurturing workflows
2024 - 2025