Director
ImageSegmentation
As Director, I streamlined marketing strategy and processes to accelerate time to market for new products, with a focus on market research and segmentation analyses. My projects included conducting demographic and psychographic research, SWOT analysis, and qualitative consumer studies. I also contributed to traditional marketing initiatives such as rebranding, pricing, and promotion for product launches and extensions.
• Oversaw target market identification and product positioning strategies.
• Conducted comprehensive consumer and competitive market analyses.
• Led new product go-to-market process optimization projects.
• Managed (re)branding, pricing, and sales initiatives for new and existing products.
As Director, I streamlined marketing strategy and processes to accelerate time to market for new products, with a focus on market research and segmentation analyses. My projects included conducting demographic and psychographic research, SWOT analysis, and qualitative consumer studies. I also contributed to traditional marketing initiatives such as rebranding, pricing, and promotion for product launches and extensions. • Oversaw target market identification and product positioning strategies. • Conducted comprehensive consumer and competitive market analyses. • Led new product go-to-market process optimization projects. • Managed (re)branding, pricing, and sales initiatives for new and existing products.
1992 - 1997