Decision Analyst Associate
Segmentation
As a Decision Analyst Associate, I executed complex customer segmentation and targeting projects for a major pharmaceutical client. I used SQL and dashboarding to provide actionable business intelligence and real-time insights. My work directly supported campaign effectiveness and revenue optimization. • Performed SQL-based segmentation analysis to enhance marketing effectiveness for a Fortune 500 client.
• Analyzed customer engagement data to identify and prioritize high-value segments.
• Developed user stories and dashboards to clarify project needs for business stakeholders.
• Delivered real-time business tracking tools to improve decision making.
As a Decision Analyst Associate, I executed complex customer segmentation and targeting projects for a major pharmaceutical client. I used SQL and dashboarding to provide actionable business intelligence and real-time insights. My work directly supported campaign effectiveness and revenue optimization. • Performed SQL-based segmentation analysis to enhance marketing effectiveness for a Fortune 500 client. • Analyzed customer engagement data to identify and prioritize high-value segments. • Developed user stories and dashboards to clarify project needs for business stakeholders. • Delivered real-time business tracking tools to improve decision making.
2021 - 2022