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Tobechukwu Onyekwere

Tobechukwu Onyekwere

Marketing and Campaign Strategist

NIGERIA flag
Lagos, Nigeria
$10.00/hrIntermediateClickworkerMercorToloka

Key Skills

Software

ClickworkerClickworker
MercorMercor
TolokaToloka
TelusTelus
V7 LabsV7 Labs

Top Subject Matter

Healthcare
Finance
E-Commerce

Top Data Types

TextText
ImageImage
AudioAudio

Top Task Types

Segmentation
Text Generation
Question Answering
Text Summarization
Transcription

Freelancer Overview

Marketing and Campaign Strategist. Brings 4+ years of professional experience across complex professional workflows, research, and quality-focused execution. Education includes Higher National Diploma, Auchi Polytechnic and National Diploma, Federal Polytechnic Nekede. AI-training focus includes labeling workflows including Segmentation.

IntermediateIgboFrenchGermanEnglish

Labeling Experience

Marketing and Campaign Strategist

Segmentation
I managed significant ad budgets and end-to-end paid media strategy for US-based e-commerce and SaaS clients. My responsibilities included campaign setup, creative and audience optimization, and performance analysis. Expertise in email automation, SEO content strategy, and analytics dashboard creation was critical to success. • Delivered consistent 4-6x ROAS for multiple client accounts through comprehensive paid media tactics • Enhanced email engagement via automation, segmentation, and A/B testing • Increased landing page and organic traffic performance with UX and SEO strategies • Built real-time dashboards using GA4, Google Tag Manager, and Looker Studio

I managed significant ad budgets and end-to-end paid media strategy for US-based e-commerce and SaaS clients. My responsibilities included campaign setup, creative and audience optimization, and performance analysis. Expertise in email automation, SEO content strategy, and analytics dashboard creation was critical to success. • Delivered consistent 4-6x ROAS for multiple client accounts through comprehensive paid media tactics • Enhanced email engagement via automation, segmentation, and A/B testing • Increased landing page and organic traffic performance with UX and SEO strategies • Built real-time dashboards using GA4, Google Tag Manager, and Looker Studio

2025 - 2026

Performance Marketing Specialist

Segmentation
I managed a paid media budget exceeding $70K for an e-commerce growth client, focusing on strategic campaign management. This role required expertise in campaign architecture, email automation, and attribution tracking. Strong analytical, creative, and technical skills were necessary to drive measurable results. • Sustained 5x ROAS on a major ad spend by optimizing audience targeting and creative strategies • Improved email open and CTR rates through advanced segmentation and testing • Built an attribution tracking system using Meta Pixel and GA4 to measure true ROAS • Tested 20+ ad variations to identify high-performing campaigns

I managed a paid media budget exceeding $70K for an e-commerce growth client, focusing on strategic campaign management. This role required expertise in campaign architecture, email automation, and attribution tracking. Strong analytical, creative, and technical skills were necessary to drive measurable results. • Sustained 5x ROAS on a major ad spend by optimizing audience targeting and creative strategies • Improved email open and CTR rates through advanced segmentation and testing • Built an attribution tracking system using Meta Pixel and GA4 to measure true ROAS • Tested 20+ ad variations to identify high-performing campaigns

2024 - 2025

Education

F

Federal Polytechnic Nekede

National Diploma, Hospitality Management

National Diploma
Not specified
A

Auchi Polytechnic

Higher National Diploma, Hospitality Management

Higher National Diploma
Not specified

Work History

D

Dayari

Performance and Brand Marketing Specialist

Lagos
2025 - Present
D

Dox Reliability

B2B Demand Generation and Growth Lead

Lagos
2024 - Present