Founder — Infinite Echo Marketing
Developed and deployed a custom ad tracking system integrating AI-driven evaluation of campaign data. Implemented logic to filter bot traffic and label high-retention users based on engagement metrics. Enhanced AI training processes through ongoing data qualification and annotation. • Built an automated evaluation framework for marketing datasets • Classified and labeled data for user authenticity • Used server-side tools and AI logic to improve data labeling quality • Continually refined campaign effectiveness metrics using AI insights