Media Buyer
Segmentation
As a Media Buyer, I was responsible for the planning and execution of digital paid media campaigns to maximize ROI. I conducted market research and audience segmentation to optimize ad targeting strategies and collaborated with creative teams on campaign development. My work involved performance tracking and analytics to ensure campaign objectives were met.
• Executed and optimized paid media campaigns for digital platforms
• Utilized analytics tools for campaign performance measurement
• Conducted market research to enhance ad targeting
• Collaborated on development of creative ad content and messaging
As a Media Buyer, I was responsible for the planning and execution of digital paid media campaigns to maximize ROI. I conducted market research and audience segmentation to optimize ad targeting strategies and collaborated with creative teams on campaign development. My work involved performance tracking and analytics to ensure campaign objectives were met. • Executed and optimized paid media campaigns for digital platforms • Utilized analytics tools for campaign performance measurement • Conducted market research to enhance ad targeting • Collaborated on development of creative ad content and messaging
2018 - 2018